Now with AVIF support

Images.
Optimized.
Automatically.

Dealer.Pics runs inside your Dealer.ms DMS. The moment you associate images to a listing, manually, via import, or pushed from media, they're compressed, converted, and watermarked without lifting a finger.

80%
avg. size reduction
3x
faster load times
4K+
dealers served
dealer-pics // batch results ● live
Processing live
0 images optimized
avg. saved
0%
starting up… Download all
80%
Average file reduction
12M+
Images processed
99.9%
Uptime SLA
<2s
Average processing time

Everything your images need

Built into your DMS website, no separate account, no manual uploads, no extra steps.

Smart Compression

Perceptual quality algorithms analyze each image individually — reducing file size without visible quality loss. Up to 80% smaller.

Lossless + lossy

Format Conversion

Convert to next-gen formats WebP and AVIF with a single click. Serve the right format to every browser automatically.

WebP · AVIF · JPEG · PNG

Watermarking

Protect your inventory photos with branded overlays. Set position, opacity, and scale — applied automatically at processing time.

Batch watermark

Import Processing

Images pulled in via inventory imports are automatically queued and optimized before they ever touch a listing — no manual intervention needed.

Import-triggered

Auto-Resize

Define output presets for thumbnails, listing pages, and full-size views. Every image is cropped and scaled to perfect dimensions.

Smart cropping

300 Monthly Credits

Every DMS Starter License includes 300 optimization credits per month. Each image processed — regardless of format or size — counts as one credit.

Included with Starter

Zero extra steps

Dealer.Pics is a plugin built into Dealer.ms. Once enabled, it runs invisibly in the background every time an image is touched.

01

Enable in DMS

Activate the Dealer.Pics plugin from your Dealer.ms settings. Configure your preferred output format, quality, and watermark once — that's it.

02

Work normally

Associate images to a listing manually, run an inventory import, or push photos from your media library. Dealer.Pics triggers automatically.

03

Optimized instantly

Images are compressed, converted to your chosen format, and watermarked before they appear on the listing — no extra action required.

Next-gen formats, today

Serve the most efficient format supported by each visitor's browser, automatically.

WebP Conversion

Google's WebP format delivers 25–35% smaller files than JPEG at equivalent quality — supported by all modern browsers. Perfect for fast-loading inventory pages.

  • 25–35% smaller than JPEG at same quality
  • Supports transparency (alpha channel)
  • Lossless and lossy compression modes
  • Supported by 97%+ of browsers globally
  • Configurable quality 1–100
FILE SIZE COMPARISON
JPEG
4.2 MB
PNG
5.8 MB
WebP
2.7 MB
AVIF
1.8 MB
SAVINGS WITH DEALER.PICS
- 36% vs original JPEG

AVIF Conversion

AVIF is the next frontier in image compression — delivering up to 50% smaller files than JPEG. Based on the AV1 codec, it provides stunning quality at very low bitrates.

  • Up to 50% smaller than JPEG
  • Superior color depth and HDR support
  • Excellent perceptual quality at low sizes
  • Growing browser support (87%+ globally)
  • Auto-fallback to WebP/JPEG via API
QUALITY VS SIZE
JPEG 80
4.2 MB
WebP 80
2.7 MB
AVIF 60
1.8 MB
AVIF 40
1.1 MB
MAX SAVINGS WITH AVIF
- 57% vs original JPEG

Watermarking

Protect your inventory photos with your dealership's branding. Upload a logo or text overlay, set placement, and it's applied automatically to every image.

  • Upload PNG logo with transparency
  • 9-position grid placement control
  • Configurable opacity and scale
  • Batch apply to all images in a folder
  • Per-dealer watermark profiles
WATERMARK PLACEMENT
TL
TC
TR
ML
MC
MR
BL
BC
BR
OPACITY 65%

Included with a DMS Starter License

Dealer.Pics comes built into every Dealer.ms License with a minimum of 300 optimization credits per month, ready to use the moment you activate the plugin.

Get the DMS
300 credits/month · No separate account needed · Works inside your existing DMS